Research as a force for good

After 25+ years leading research and growth teams at global organizations, we saw a gap that needed filling.

We've built and scaled research practices for agencies around the world into multi-million dollar businesses. We've partnered with the world's largest brands, pioneered emerging research technologies, and sat on both sides of the client-agency table. Throughout it all, we've stayed at the forefront of what technology can bring to research, bridging the proven and the possible.

And through all of it, we noticed something: the organizations doing the most important work often couldn't access the same quality of research that their corporate counterparts take for granted. NGOs, social enterprises, sustainability-focused companies, mission-driven startups. The economics didn't work with traditional agency models. The timelines didn't match their pace. And too often, research stayed in decks instead of driving decisions.

AI is changing that equation. It's now possible to deliver world-class research at a fraction of the traditional cost, without sacrificing depth or rigor. That's why we founded Vibe.

We also recognized another gap: the research industry itself is transforming, and many teams are struggling to keep up. Agencies need help scaling new capabilities. Client-side teams need guidance navigating a crowded technology landscape. And research technology companies need advisors who truly understand what buyers need.

So we built Vibe to serve all three. Research for impact organizations. Transformation support for research teams. Advisory for the technology companies shaping what comes next.